Co-marketing

We help you get in front of buyers.

Getting your name and product in front of the right people — together.

On your own, running a webinar or a campaign means finding an audience from scratch. That's the hard part, and it's slow.

Co-marketing means we do it with you. We put your product in front of our network through joint webinars, shared email campaigns, and co-branded content — so you reach an audience that already exists instead of building one alone.

The leads that come out of it go straight to your reps to work.

Co-sell

We help you close those buyers.

Working deals together, not just handing you a name and walking away.

Finding a lead is one thing. Turning it into a signed deal is another — especially when you're small and every deal counts.

Co-sell means we're in it with you. We connect you with the right reps for your specific sale, share what's working across our network, and help move deals forward — introductions, warm hand-offs, and the credibility of coming through TechRepNetwork.

You still own the relationship and the close. We just help you get there faster.

The short version

Co-marketing fills the top of the funnel — it gets buyers to notice you. Co-sell works the bottom — it helps you turn those buyers into closed deals. Together, they mean you're never selling alone.

What co-marketing actually looks like

1

Joint webinars

We co-host a webinar with you and bring the audience from our network. You share your expertise, buyers show up, and everyone who registers becomes a lead your reps can follow up on.

2

Shared campaigns

We feature your product in emails and content that go out to the TechRepNetwork audience — so you're reaching real prospects without paying to build a list first.

3

Group event access

As our network grows, we pool companies together to share the cost of conferences and events — getting you in the room for a fraction of what it would cost to go alone.

What co-sell actually looks like

1

The right rep for the deal

Instead of a general match, we pair you with reps who've sold your kind of product to your kind of buyer — so they can actually move the deal, not just make calls.

2

Warm introductions

Where we have a relationship that fits your sale, we make the introduction — a warm hand-off lands far better than a cold outreach.

3

Shared playbooks

We pass along what's working across our network — the pitches, objections, and approaches that are closing deals — so you're not figuring it out from scratch.

Who each one is for

Reach for co-marketing if

  • Not enough people know your product exists
  • Your reps don't have enough leads to work
  • You can't yet afford to run events or campaigns alone

Reach for co-sell if

  • You get leads but struggle to close them
  • You need reps who already know your market
  • Warm introductions would open doors for you

Both come with the Partner plan.

Reps to sell, pipeline to keep them busy, and help closing the deals. That's the Partner plan — or lock it in for life with our founding offer.

See Partner pricing →

Co-sell and co-marketing activities are delivered as part of the Partner plan and scale with the TechRepNetwork network. Specific webinars, events, and campaigns are planned with you based on your goals and market.